We believe that in this day and age,
it is imperative to become an organisation
that is phygitally omnipresent. With this
in mind, we have not only been focusing on increasing our
presence physically,
but have been placing great emphasis
on ensuring that we are diversifying and increasing our
penetration through digital channels.
Being Close to Our Customers
As the largest bank in the country, our objective is to significantly increase our presence across the country and penetrate deeper into new regions in order to ensure that all our customers have access to our services. We have placed great emphasis on strengthening our branch networks and ATMs across all regions, especially in the rural areas. This strategy is crucial for us to establish a stronger hold in the market and achieve sustainable growth for our business in the long run.
Increasing Our Presence Digitally
We are at the forefront of digital transformation with a steady stream of technology-driven innovations to stay relevant in the digital age led by millennials. Our multichannel delivery model – digital, mobile, ATM, internet, social media and branches, offers customers a wide choice to carry out these transactions, at any time and place. Our flagship mobile banking and lifestyle app, YONO, offers not just financial services but also a gamut of investment, insurance and shopping solutions.
Note: Map not to scale
A Truly International Bank
Our focus is to strengthen our presence in overseas markets while continuing to support the Indian diaspora and Indian corporates worldwide. Today, we have a presence across all time zones through our 235 overseas offices in 29 countries and have established ourselves as the pioneer of International Banking among the Indian PSBs. The overseas operations of SBI are being managed by International Banking Group (IBG).
